Exitus Lifestyle Review

Exitus Lifestyle
One very effective yet low-cost marketing strategy that one could employ in growing your enterprise is to form alliance partnerships with non-competitive businesses is likely to area. These can be companies that complement your business offerings or services yet they aren't in direct competition with you.

Exitus Lifestyle Review
The first step is to glance at the customer base that they serve. If their client base and your customer base is one and the same or have a large overlap, then you have identified a complementary business. Like a hairdresser looking to target complementary businesses could take a look at photographers, wedding gown specialists, make-up and sweetness businesses, clothing retailers, etc.

* You will have to identify as precisely that you can the characteristics of your common customers including their age, where they live, their income and spending habits. Commence with your own (good) customer profile

* Select which of the local the businesses you believe serve this usage

* Prioritize each of these businesses (1,2,3) in relation to which one represents the very best synergy with your business.

* Approach these businesses either via letter or personally to sound out your business owners.

Now obviously, not all business owners that you simply approach to offer this arrangement to will be open to it. But say away from six that you approach most likely two or three will see the possibility and come on board. Let's consider the hairdresser for example. She may run a contest with the first prize like a complete makeover.

The makeover would include a new hair style, new clothing outfit, make up, and top it all off a glamour photo through the photographer. This photograph along with an advertorial (jointly funded by all companies involved) could be featured from my paper or utilized on flyers, brochures etc.

This place competition becomes a forum for many businesses to promote and highlight their services and products. This is an effective and low-cost marketing strategy. Some pointers for successful alliances:

* Get started slowly and build the connection with your new alliance partners

* Draft an informal agreement on paper in regards to what is expected from the alliance

* Create an agreed schedule of advertising activities, commencing with an exchange of business cards being displayed in each businesses premises

* Progress to sharing the price of vouchers which include all the alliance businesses

* Test the potency of your marketing efforts (is there a return on investment?)

Don't underestimate the potency of this simple marketing strategy. Should you be in a business that has a lot of competition (hairdressers) then forming alliances and networks with non-competitive businesses effectively increases your client base. It will also put you ahead of your competition.

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